Classical

Marketing Environment - Marketing Environment Multiple Choice Questions

1:  

Mohan Sawhney has proposed the concept of ________ to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries.

A.

metamarket

B.

vertical integration

C.

horizontal integration

D.

betamarket

 
 

Option: A

Explanation :


2:  

The internet offers marketers a fast, versatile and inexpensive

A.

Communication medium

B.

Cost of production

C.

Cost of construction

D.

All of the above

 
 

Option: A

Explanation :


3:  

Which is the task of salesman?

A.

Develop product and market knowledge

B.

Sales Pitch

C.

Prospect for potential clients

D.

All of the above

 
 

Option: D

Explanation :


4:  

The ________ includes the immediate actors involved in producing, distributing, and promoting the offering. The main actors are the company, suppliers, distributors, dealers, and the target customers.

A.

operations environment

B.

management environment

C.

strategic environment

D.

task environment

 
 

Option: D

Explanation :


5:  

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

A.

better prices

B.

greater value

C.

well-established brand names

D.

one-on-one communications

 
 

Option: C

Explanation :




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  • Marketing Environment MCQ can be used for the preparation of quizzes.
  • Marketing Environment Questions Answers can be used to prepare for UGC NET Commerce, UGC NET JRF and many more.
  • Marketing Environment objective type questions answers can be used in the preparation of Ph. D Entrance exams.
  • Marketing Environment multiple choice questions answers can be used to gain a credit score in various undergraduate and post graduate courses.
  • These questions can also be used by any students for improving their knowledge in Marketing Environment
  • These mcq can also be used by any student of XI or XII standard who has opted to study commerce to increase his knowledge in Marketing Environment.
  • These Marketing Environment questions  can also  be used to prepare for interviews