Classical

Marketing Environment - Marketing Environment Multiple Choice Questions

16:  

Promotion mix is the particular combination of promotional tools used by a company to _______ with its audiences.

A.

Communicate

B.

Help

C.

Purchasing Decision

D.

Plan

 
 

Option: A

Explanation :


17:  

Market control process consists

A.

Formation of Performance standards

B.

Performance Appraisal

C.

Correcting Deviations

D.

All of the above

 
 

Option: D

Explanation :


18:  

In marketing 'SEM' means

A.

Search-Engine-Marketing

B.

Strategy-Engine-Money

C.

Sales-Engine-Management

D.

Sales-even-Money

 
 

Option: A

Explanation :


19:  

Greater consumer control means that companies must rely more on marketing by ________ than by ________.

A.

socialization; information

B.

producing; selling

C.

interruption; involvement

D.

interaction; intrusion

 
 

Option: D

Explanation :


20:  

When an airline goes after a "share of travel" from its customers, it is attempting to increase ________.

A.

customer lifetime value

B.

customer loyalty

C.

customer ownership

D.

share of customer

 
 

Option: D

Explanation :




Suggest an improvement