Classical

Marketing Environment - Marketing Environment Multiple Choice Questions

51:  

The concept of on-line marketing is different from the concept of

A.

e-commerce

B.

e-Accounting

C.

Commerce

D.

All of these

 
 

Option: D

Explanation :


52:  

What is true about on-line marketing?

A.

A banner advertisement is a graphic image that can be animated and when a user clicks on it, he gets connected to another website.

B.

The two most popular advertising methods on the Internet are 'Commercial websites' and 'banners'.

C.

An effective website is one that is easy to access, regularly updated and provides economic of scale.

D.

All of the above

 
 

Option: D

Explanation :


53:  

Which is the basic form of Innovation?

A.

Introduction of novel production process

B.

Improvement and development of existing process

C.

Improvement and development of existing firm

D.

All of the above

 
 

Option: D

Explanation :


54:  

Which of the following are the merits of marketing planning?

1. Identification of future development

2. Consideration of opportunities and problems.

3. Focus on objectives

4. Profitable employment of resources

5. Management by Exception becomes possible

6. Facilities Co-ordination

7. Cost Economy

8. Essential Pre-requisite of Control

A.

1, 2, 3, 4, 5, 6 and 8

B.

1, 2, 3, 4, 5, 6, 7 and 8

C.

Only 3

D.

1, 2, 4, 5, 6 and 8

 
 

Option: B

Explanation :


55:  

Match the following

List-I (Types of Buying Behaviour)        List-II (Example)

(A) Complex Buying Behaviour                      1. Significant

(B) Dissonance Reducing Buyer Behaviour    2. Brand

(C) Habitual Buying Behaviour                       3. Other brand

(D) Variety Buying Behaviour                         4. Product

A.

(A) (B) (C) (D)

1    2    3    4

B.

(A) (B) (C) (D)

2    3    4    1

C.

(A) (B) (C) (D)

3    1    2    4

D.

(A) (B) (C) (D)

4    3    2    1

 
 

Option: B

Explanation :




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