Classical

Marketing Environment - Marketing Environment Multiple Choice Questions

36:  

Market-oriented consists

A.

Highlights the factor that influence customers buying decisions

B.

Promotes results of market research and research and development investment

C.

Diagnosis and interprets the strategy, assumption, cost structure and objectives of major components

D.

All of the above

 
 

Option: D

Explanation :


37:  

Which of the following reflects the marketing concept philosophy?

A.

"We build them so you can buy them."

B.

"When it's profits versus customers' needs, profits will always win out."

C.

"We're in the business of making and selling superior products."

D.

"We don't have a marketing department, we have a customer department."

 
 

Option: D

Explanation :


38:  

Which one of the step is not included under the step of marketing programming process?

A.

Developing the marketing mix

B.

Selection of market targets

C.

Setting objectives

D.

Market response

 
 

Option: D

Explanation :


39:  

Consumer research, product development, communication, distribution, pricing, and service are all core ________ activities.

A.

exchange

B.

marketing

C.

management

D.

production

 
 

Option: B

Explanation :


40:  

Which of the following is pricing objectives?

A.

Market Penetration

B.

Market Share

C.

Competition

D.

All of the above

 
 

Option: D

Explanation :




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