Classical

Marketing Environment - Marketing Environment Questions

1:  

Match the following

List-I (Element of Marketing)    List-II (Features)

(A) Place (Distribution)              1. Publicity

(B) Promotion                             2. Durability or Quality

(C) Price                                     3. Warehouse

(D) Product                                 4. Margins

                                                   5. Marketing Mix

A.

(A) (B) (C) (D)

2    4    3    1

B.

(A) (B) (C) (D)

3    1    4    2

C.

(A) (B) (C) (D)

1    2    3    4

D.

(A) (B) (C) (D)

1    3    2    4

 
 

Option: B

Explanation :


2:  

Match the following

List-I (Decision Models)   List-II (Elements)

(A) Brandaid                       1. A flexible marketing mix focussed on consumer packaged goods.

(B) Call Plan                       2. A model for designing sales and service territories equalise sales

                                               workloads, each territory consists of adjacent areas and the territories

                                               are compact.

(C) Retailer                         3. A model to help sales persons to determine the number of calls to

                                               make per period to each prospect and current client.

(D) Geoline                         4. A model to help sales persons determine which customers to call on

                                               and which product to represent on each call.

                                            5. A model to help an advertiser to select the best media for a year.

A.

(A) (B) (C) (D)

1    3    2    5

B.

(A) (B) (C) (D)

3    1    4    5

C.

(A) (B) (C) (D)

1    2    3    4

D.

(A) (B) (C) (D)

1    3    4    2

 
 

Option: D

Explanation :


3:  

Which of the following statement is true?

A.

The life cycle of a product has many points of similarity with the human life cycle, the product is born, grown lustily, attains dynamic maturity, then enters its declining years.

B.

The current product mix is said to be optimal if no adjustment would enhance the company's chances of achieving the objectives.

C.

A brand is a name, term or design which is intended to identify the goods or services of one seller or group of sellers and to differentiate them those of competitors.

D.

All of the above

 
 

Option: D

Explanation :


4:  

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called

A.

business markets

B.

global markets

C.

consumer markets

D.

nonprofit and governmental markets

 
 

Option: C

Explanation :


5:  

Which is the element of modern marketing?

A.

It emphasizes mutuality of benefit

B.

It is customer oriented

C.

It is operational

D.

All of the above

 
 

Option: D

Explanation :




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  • Marketing Environment MCQ can be used for the preparation of quizzes.
  • Marketing Environment Questions Answers can be used to prepare for UGC NET Commerce, UGC NET JRF and many more.
  • Marketing Environment objective type questions answers can be used in the preparation of Ph. D Entrance exams.
  • Marketing Environment multiple choice questions answers can be used to gain a credit score in various undergraduate and post graduate courses.
  • These questions can also be used by any students for improving their knowledge in Marketing Environment
  • These mcq can also be used by any student of XI or XII standard who has opted to study commerce to increase his knowledge in Marketing Environment.
  • These Marketing Environment questions  can also  be used to prepare for interviews