The four Ps represent the sellers' view of the marketing tools available for influencing buyers. From a buyer's point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers' four Ps correspond to the customers' four Cs. The four Cs are ________.
A. | customer focus, cost, convenience, and communication |
B. | customer solution, customer cost, convenience, and communication |
C. | convenience, control, competition, and cost |
D. | competition, cost, convenience, and communication |
Option: B Explanation : Click on Discuss to view users comments. |
Which concept of marketing is product-oriented?
A. | Old concept of marketing |
B. | Entity concept of business |
C. | Modern concept of marketing |
D. | All of the above |
Option: A Explanation : Click on Discuss to view users comments. |
According to the simple five-step model of the marketing process, a company needs to _____ before designing a customer-driven marketing strategy.
A. | Determine how to deliver superior value |
B. | Understand the marketplace and customer needs and wants |
C. | Construct key components of a marketing program |
D. | Build profitable relationships with customers |
Option: B Explanation : Click on Discuss to view users comments. |