Classical

Marketing Environment - Marketing Environment Multiple Choice Questions

6:  

The four Ps represent the sellers' view of the marketing tools available for influencing buyers. From a buyer's point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers' four Ps correspond to the customers' four Cs. The four Cs are ________.

A.

customer focus, cost, convenience, and communication

B.

customer solution, customer cost, convenience, and communication

C.

convenience, control, competition, and cost

D.

competition, cost, convenience, and communication

 
 

Option: B

Explanation :


7:  

Which concept of marketing is product-oriented?

A.

Old concept of marketing

B.

Entity concept of business

C.

Modern concept of marketing

D.

All of the above

 
 

Option: A

Explanation :


8:  

According to the simple five-step model of the marketing process, a company needs to _____ before designing a customer-driven marketing strategy.

A.

Determine how to deliver superior value

B.

Understand the marketplace and customer needs and wants

C.

Construct key components of a marketing program

D.

Build profitable relationships with customers

 
 

Option: B

Explanation :


9:  

The factors that guide a marketer's decision in selecting a promotion mix which are

A.

Buyer readiness stage

B.

Overall marketing strategy

C.

Nature or the Product Market

D.

All of the above

 
 

Option: D

Explanation :


10:  

Which is the first P's of Marketing mix as per 'Mc Carthy'?

A.

Product

B.

Promotion

C.

Price

D.

Place

 
 

Option: A

Explanation :




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  • Marketing Environment MCQ can be used for the preparation of quizzes.
  • Marketing Environment Questions Answers can be used to prepare for UGC NET Commerce, UGC NET JRF and many more.
  • Marketing Environment objective type questions answers can be used in the preparation of Ph. D Entrance exams.
  • Marketing Environment multiple choice questions answers can be used to gain a credit score in various undergraduate and post graduate courses.
  • These questions can also be used by any students for improving their knowledge in Marketing Environment
  • These mcq can also be used by any student of XI or XII standard who has opted to study commerce to increase his knowledge in Marketing Environment.
  • These Marketing Environment questions  can also  be used to prepare for interviews