Mohan Sawhney has proposed the concept of ________ to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries.
A. | metamarket |
B. | vertical integration |
C. | horizontal integration |
D. | betamarket |
Option: A Explanation : Click on Discuss to view users comments. |
The internet offers marketers a fast, versatile and inexpensive
A. | Communication medium |
B. | Cost of production |
C. | Cost of construction |
D. | All of the above |
Option: A Explanation : Click on Discuss to view users comments. |
Which is the task of salesman?
A. | Develop product and market knowledge |
B. | Sales Pitch |
C. | Prospect for potential clients |
D. | All of the above |
Option: D Explanation : Click on Discuss to view users comments. |
The ________ includes the immediate actors involved in producing, distributing, and promoting the offering. The main actors are the company, suppliers, distributors, dealers, and the target customers.
A. | operations environment |
B. | management environment |
C. | strategic environment |
D. | task environment |
Option: D Explanation : Click on Discuss to view users comments. |
Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.
A. | better prices |
B. | greater value |
C. | well-established brand names |
D. | one-on-one communications |
Option: C Explanation : Click on Discuss to view users comments. |