Classical

Marketing Environment - Marketing Environment Multiple Choice Questions

11:  

Marketing characteristics are

A.

Product market segmentation

B.

Need based marketing strategy

C.

Profit-orientation

D.

All of the above

 
 

Option: D

Explanation :

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12:  

Which one of the following is not step of process of the marketing planning?

A.

Analysis and Interpretation of marketing opportunities and problems.

B.

Establishing marketing objectives.

C.

Formulating marketing policies and strategies.

D.

Accepting and rejecting.

 
 

Option: D

Explanation :

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13:  

The marketing concern generally taps three sources for financing its activities there are

A.

Owned Capital

B.

Trade Credit

C.

Bank Credit

D.

All of these

 
 

Option: D

Explanation :

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14:  

Which of the following is/are factors of the demand variable, according to Philip Kotler?

A.

Environment Variable

B.

Competition Variable

C.

Customer Variable

D.

All of the above

 
 

Option: D

Explanation :

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15:  

Advertising does appear to be important in

A.

Brand image

B.

Highlighting Specific Features

C.

Information

D.

All of the above

 
 

Option: D

Explanation :

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