Classical

Marketing Environment - Marketing Environment Multiple Choice Questions

41:  

To manage a business well is to manage its future, and to manage the future is to manage information, this statement is related to

A.

Effective Marketing Information

B.

Promotion

C.

Price

D.

Effective Sales Planning

 
 

Option: A

Explanation :

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42:  

Which is the task of advertising?

A.

Providing information about the product

B.

Image building

C.

Behaviour reinforcement

D.

All of the above

 
 

Option: D

Explanation :

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43:  

Rising promotion costs and shrinking profit margins are the result of ________.

A.

changing technology

B.

globalization

C.

deregulation

D.

heightened competition

 
 

Option: D

Explanation :

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44:  

Which is the factor of Pricing decisions?

A.

Controller

B.

Style and appearance prime consideration

C.

Flexibility in production

D.

All of the above

 
 

Option: D

Explanation :

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45:  

In the case of excess demand ________ may be required to reduce the number of customers or to shift demand temporarily or permanently

A.

surplusing

B.

negotiating

C.

demarketing

D.

value marketing

 
 

Option: C

Explanation :

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