Classical

Marketing Environment - Marketing Environment Multiple Choice Questions

56:  

Which statement is true?

A.

The major channels being used by direct marketers to reach out to prospects and customers include face-to-face selling, direct mail and telemarketing.

B.

Direct marketing is very popular in western countries, particularly the U.K. and U.S.A.

C.

Selling on-line is just one aspect of online marketing.

D.

All of the above

 
 

Option: D

Explanation :


57:  

A brand is a

A.

Product Plan

B.

Product Cost

C.

Quality

D.

Product or Service Name

 
 

Option: D

Explanation :


58:  

In the course of converting to a marketing orientation, a company faces three hurdles ________.

A.

organized resistance, slow learning, and fast forgetting

B.

management, customer reaction, competitive response

C.

decreased profits, increased R&D, additional distribution

D.

forecasted demand, increased sales expense, increased inventory costs

 
 

Option: A

Explanation :


59:  

Which concept of marketing is customer-oriented?

A.

Modern concept of marketing

B.

Entity concept

C.

Old concept of marketing

D.

All of the above

 
 

Option: A

Explanation :


60:  

Sub-dividation marketing is called as

A.

Market segmentation

B.

Allocation of marketing

C.

Decision of market

D.

Only segmentation

 
 

Option: A

Explanation :




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