Which statement is true?
A. | The major channels being used by direct marketers to reach out to prospects and customers include face-to-face selling, direct mail and telemarketing. |
B. | Direct marketing is very popular in western countries, particularly the U.K. and U.S.A. |
C. | Selling on-line is just one aspect of online marketing. |
D. | All of the above |
Option: D Explanation : Click on Discuss to view users comments. |
A brand is a
A. | Product Plan |
B. | Product Cost |
C. | Quality |
D. | Product or Service Name |
Option: D Explanation : Click on Discuss to view users comments. |
In the course of converting to a marketing orientation, a company faces three hurdles ________.
A. | organized resistance, slow learning, and fast forgetting |
B. | management, customer reaction, competitive response |
C. | decreased profits, increased R&D, additional distribution |
D. | forecasted demand, increased sales expense, increased inventory costs |
Option: A Explanation : Click on Discuss to view users comments. |