Classical

Marketing Environment - Marketing Environment Multiple Choice Questions

21:  

Which diagram represents goods or services selling directly?

A.

B.

C.

D.

 
 

Option: A

Explanation :


22:  

Which of the following statement is true?

A.

Product line a group of products that are closely related either because they satisfy a class of need, are used together are sold to the same customer groups, are marketed through the same types of outlets or fall within given price ranges.

B.

Test marketing is the stage where the entire product and marketing programming is tried out for the first time in a small number of well chosen and authentic sales environments.

C.

Product mix the composite of product offered for sale by a, firm or a business unit

D.

All of the above

 
 

Option: D

Explanation :


23:  

Which of the following statement is true?

A.

Marketing research involves the collection and analysis of data or information bearing on the different aspects of the marketing effort of a firm.

B.

Production under the modern industrial setup is carried on in anticipation of consumer demand.

C.

The concept of marketing research is related to the consumer oriented modern concept of marketing.

D.

All of the above

 
 

Option: D

Explanation :


24:  

Marketing is the management function which organises and directs all those activities involved in assessing and converting customer purchasing power into effective demand for specific product or service and in moving the product or service to the final consumer or use so as to active the ________ or other objective set by a company.

A.

Profit Target

B.

Pricing

C.

Sales Target

D.

None of these

 
 

Option: A

Explanation :


25:  

The market process involves, which functions?

1. Buying            2. Transporting

3. Storing           4. Selling

5. Grading          6. Financing

7. Risk-bearing  8. Dividing

A.

1, 3 and 4

B.

1, 2, 3, 6 and 7

C.

Only 3

D.

All of these

 
 

Option: D

Explanation :




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