Which is the key feature/features of market as per Baker?
| A. | Full use of all the company's resources |
| B. | A long run perspective |
| C. | Start with the customer |
| D. | All of the above |
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Option: D Explanation : Click on Discuss to view users comments. |
The principal function of an electronic market is to facilitate the search for the
| A. | Required Product or Service |
| B. | Required Marketing |
| C. | Required Market |
| D. | All of the above |
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Option: A Explanation : Click on Discuss to view users comments. |
To capture the full essence of customer relationship management, which of the following should a marketing manager take into consideration?
| A. | creating a sense of community surrounding a brand |
| B. | building overall customer equity |
| C. | owning customers for life |
| D. | all of the above |
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Option: D Explanation : Click on Discuss to view users comments. |
To avoid traffic gridlock in large metro areas, a community might use __________ to discourage travelers from driving during peak commuting hours.
| A. | demarketing |
| B. | market segmentation |
| C. | marketing |
| D. | target marketing |
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Option: A Explanation : Click on Discuss to view users comments. |
Assertion (A) : Marketing occupies an important position in the organisation.
Reason (R) : Marketing is the function of business concerned with creation of a consumer.
| A. | Assertion (A) and Reason (R) both are true. |
| B. | Assertion (A) is true but Reason (R) is not true |
| C. | Assertion (A) is not true but Reason (R) is true |
| D. | Assertion (A) and Reason (R) both are untrue. |
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Option: A Explanation : Click on Discuss to view users comments. |
