Classical

Marketing Environment - Marketing Environment Multiple Choice Questions

66:  

Which is the key feature/features of market as per Baker?

A.

Full use of all the company's resources

B.

A long run perspective

C.

Start with the customer

D.

All of the above

 
 

Option: D

Explanation :


67:  

The principal function of an electronic market is to facilitate the search for the

A.

Required Product or Service

B.

Required Marketing

C.

Required Market

D.

All of the above

 
 

Option: A

Explanation :


68:  

To capture the full essence of customer relationship management, which of the following should a marketing manager take into consideration?

A.

creating a sense of community surrounding a brand

B.

building overall customer equity

C.

owning customers for life

D.

all of the above

 
 

Option: D

Explanation :


69:  

 To avoid traffic gridlock in large metro areas, a community might use __________ to discourage travelers from driving during peak commuting hours.

A.

demarketing

B.

market segmentation

C.

marketing

D.

target marketing

 
 

Option: A

Explanation :


70:  

Assertion (A) : Marketing occupies an important position in the organisation.

Reason (R) : Marketing is the function of business concerned with creation of a consumer.

A.

Assertion (A) and Reason (R) both are true.

B.

Assertion (A) is true but Reason (R) is not true

C.

Assertion (A) is not true but Reason (R) is true

D.

Assertion (A) and Reason (R) both are untrue.

 
 

Option: A

Explanation :




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