Classical

Marketing Environment - Marketing Environment Multiple Choice Questions

61:  

The marketing manager have to carry out their responsibilities integrating all these factors in the management

A.

Process

B.

Objective

C.

Goals

D.

Opportunity

 
 

Option: A

Explanation :

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62:  

Marketing is

A.

Essential an operational and purposive pursuit

B.

A cost of service

C.

A cost of product

D.

An expenses

 
 

Option: A

Explanation :

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63:  

Channels of distribution also known as

A.

Trade Channel

B.

Proper Channel

C.

Path Channel

D.

None of these

 
 

Option: A

Explanation :

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64:  

Pricing objectives is combination of

A.

Product Line Promotion

B.

Cash Recovery

C.

Profit Maximisation

D.

All of the above

 
 

Option: D

Explanation :

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65:  

Marketing segmentation should be followed by the targeting and product positioning activities for effective planning and implementation of the

A.

Marketing Plans

B.

Business Control

C.

Marketing Process

D.

None of these

 
 

Option: A

Explanation :

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