Classical

Marketing Environment - Marketing Environment Multiple Choice Questions

31:  

Which of the following is not an Economic factor?

1. Gross National Product

2. Per Capita Income

3. Balance of Payment Position

4. Fiscal Policies and Prime Rate of Interest Charged to Commercial Banks.

5. Trends in the Price of goods and services.

A.

1, 3 and 5

B.

1, 2, 3, 4 and 5

C.

1, 2, 3 and 4

D.

None of these

 
 

Option: B

Explanation :


32:  

You have just taken a new position in an organization and you're learning about the job functions of your new colleagues. You observe that your marketing manager is heavily involved in the process of building and maintaining profitable customer relationships. Your marketing manager frequently speaks about the need to deliver superior customer value and satisfaction. Your manager is concerned with which one of the following?

A.

the societal marketing concept

B.

donor marketing

C.

database management

D.

customer relationship management

 
 

Option: D

Explanation :


33:  

Which of the following statement is true?

A.

The essence of marketing is a transaction of an exchange.

B.

Marketing-orientation is philosophy, which has to pervade the organisation structure.

C.

Marketing is also a managerial function involving analysis planning and control marketing activities in an organisation.

D.

All of the above

 
 

Option: D

Explanation :


34:  

"The marketing concept as a corporate state of mind that insists on the integration and co-ordination of all marketing' functions which, in the turn, are welded with all other corporate functions, for the basic objective of producing long range corporate profits." Who said?

A.

Felton A. P.

B.

Peter L. G.

C.

Philip Kotler

D.

Levitt T.

 
 

Option: A

Explanation :


35:  

Which of the following statement is true?

A.

Distribution channel is a pathway through which products and services flow from producer to consumer.

B.

Sorting out involves breaking a heterogeneous supply into separate lots which are relatively homogeneous through grading or inspection.

C.

Distribution channel is a pathway through which products and services flow from producer to consumer.

D.

All of the above

 
 

Option: D

Explanation :




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