Classical

Marketing Environment - Marketing Environment Multiple Choice Questions

46:  

Who developed the 4 P's of marketing?

A.

J. R. Betty

B.

Hanson

C.

Mc Carthy

D.

Peter F. Drucker

 
 

Option: C

Explanation :


47:  

Marketing Environment Systems covers

A.

Marketing Information System

B.

Monitoring and Control System

C.

Marketing Planning System

D.

All of the above

 
 

Option: D

Explanation :


48:  

Which is a base of green marketing?

A.

Greenhouse gas reduction market

B.

Capital Flow

C.

Programme

D.

Product

 
 

Option: A

Explanation :


49:  

Product market integration may be defined as a state wherein both product image and consumer self image are in focus, there is a match between product attributes and consumer expectations both economic and

A.

Non-economic

B.

Social

C.

Political

D.

None of these

 
 

Option: A

Explanation :


50:  

Customers buy from stores and firms that offer the highest ________.

A.

level of customer satisfaction

B.

company image

C.

value for the dollar

D.

customer perceived value

 
 

Option: D

Explanation :




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