Match the following
List-I (P's of Marketing) List-II (Elements)
(A) Product 1. Warranty
(B) Price 2. Credit Facility
(C) Promotion 3. Personal Selling
(D) Place (Distribution) 4. Factory Location
5. Marketing
| A. | (A) (B) (C) (D) 1 2 3 4 |
| B. | (A) (B) (C) (D) 4 3 2 1 |
| C. | (A) (B) (C) (D) 3 1 2 4 |
| D. | (A) (B) (C) (D) 2 1 3 4 |
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Option: A Explanation : Click on Discuss to view users comments. |
Which of the following function involved under marketing management's functions?
1. Collection of marketing
2. Marketing Co-ordination
3. Marketing Controlling
4. Marketing Direction
5. Marketing Evaluation
6. Marketing Planning
| A. | 1, 2 and 3 |
| B. | 1, 3, 4 and 6 |
| C. | 1, 2, 3 and 5 |
| D. | All of these |
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Option: D Explanation : Click on Discuss to view users comments. |
Which statement is true?
| A. | Production dominated transaction can easily produce the response to customer needs. |
| B. | The interaction approach highlights the importance of the customer as the originator of exchanges. |
| C. | The long term nature of most health marketing relationships in central to this approach. |
| D. | All of the above |
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Option: D Explanation : Click on Discuss to view users comments. |
As part of the rapid globalization of today's economy, companies are selling more locally produced goods in international markets and _______.
| A. | competing solely in traditional marketplaces |
| B. | purchasing more supplies abroad |
| C. | taking a local view of their industry |
| D. | downplaying concerns for social responsibility |
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Option: B Explanation : Click on Discuss to view users comments. |
Which statement is true?
| A. | Marketing can be defined as the process of satisfying human needs and wants with the help of information, services or goods through the exchange process. |
| B. | On-line marketing is a new branch of marketing. |
| C. | Management has been popularly defined as consisting of five actions-planning, organising, staffing, directing and controlling |
| D. | All of the above |
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Option: D Explanation : Click on Discuss to view users comments. |
