Classical

Marketing Environment - Marketing Environment Questions

26:  

Match the following

List-I (P's of Marketing)  List-II (Elements)

(A) Product                          1. Warranty

(B) Price                               2. Credit Facility

(C) Promotion                      3. Personal Selling

(D) Place (Distribution)       4. Factory Location

                                            5. Marketing

A.

(A) (B) (C) (D)

1    2    3    4

B.

(A) (B) (C) (D)

4    3    2    1

C.

(A) (B) (C) (D)

3    1    2    4

D.

(A) (B) (C) (D)

2    1    3    4

 
 

Option: A

Explanation :


27:  

Which of the following function involved under marketing management's functions?

1. Collection of marketing

2. Marketing Co-ordination

3. Marketing Controlling

4. Marketing Direction

5. Marketing Evaluation

6. Marketing Planning

A.

1, 2 and 3

B.

1, 3, 4 and 6

C.

1, 2, 3 and 5

D.

All of these

 
 

Option: D

Explanation :


28:  

Which statement is true?

A.

Production dominated transaction can easily produce the response to customer needs.

B.

The interaction approach highlights the importance of the customer as the originator of exchanges.

C.

The long term nature of most health marketing relationships in central to this approach.

D.

All of the above

 
 

Option: D

Explanation :


29:  

As part of the rapid globalization of today's economy, companies are selling more locally produced goods in international markets and _______.

A.

competing solely in traditional marketplaces

B.

purchasing more supplies abroad

C.

taking a local view of their industry

D.

downplaying concerns for social responsibility

 
 

Option: B

Explanation :


30:  

Which statement is true?

A.

Marketing can be defined as the process of satisfying human needs and wants with the help of information, services or goods through the exchange process.

B.

On-line marketing is a new branch of marketing.

C.

Management has been popularly defined as consisting of five actions-planning, organising, staffing, directing and controlling

D.

All of the above

 
 

Option: D

Explanation :




Suggest an improvement