Classical

Marketing Environment - Marketing Environment Questions

11:  

The ________ concept holds that firms must strive to deliver value to customers in a way that maintains or improves both the consumer's and society's well being.

A.

marketing

B.

selling

C.

societal marketing

D.

product

 
 

Option: C

Explanation :


12:  

Building, keeping, and growing profitable value-laden relationships with all customers of a company is called ________.

A.

customer relationship management

B.

database marketing

C.

societal marketing

D.

customer lifetime value

 
 

Option: A

Explanation :


13:  

The marketing concerns requires both fixed capital and

A.

Working Capital

B.

Long-term Capital

C.

Share Capital

D.

Flexible Capital

 
 

Option: A

Explanation :


14:  

Internet Marketing does not deal

A.

Advertising

B.

Interactive Marketing

C.

E-mail Marketing and Web advertising

D.

Display Advertising

 
 

Option: A

Explanation :


15:  

The marketing plan provides both

A.

The vision and the cost

B.

The vision and the direction

C.

The vision and control

D.

The vision and the post

 
 

Option: B

Explanation :




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