Classical

Marketing Environment - Marketing Environment Questions

46:  

Marketing refers to the

A.

Goods Distribution

B.

Goods and services are exchange to each other

C.

Sales of Product

D.

All of the above

 
 

Option: D

Explanation :


47:  

The role of marketing in modern organisation is – with marketing offers to lend a competitive edge and marketing tasks to match the demand and supply

A.

Integrative

B.

Responding

C.

Non-integrative

D.

All of these

 
 

Option: A

Explanation :


48:  

Companies are recognizing that much of their market value comes from ________, particularly their brands, customer base, employees, distributor and supplier relations, and intellectual capital.

A.

variable assets

B.

the value proposition

C.

intangible assets

D.

tangible assets

 
 

Option: C

Explanation :


49:  

When marketers set low expectations for a market offering, they run the risk of _______.

A.

failing to attract enough customers

B.

failing to understand their customers' needs

C.

disappointing loyal customers

D.

decreasing customer satisfaction

 
 

Option: A

Explanation :


50:  

________ is the set of benefits a company promises to deliver its consumers to satisfy their needs.

A.

A money-back guarantee

B.

An attribute

C.

Low pricing

D.

A value proposition

 
 

Option: D

Explanation :




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