Classical

Marketing Environment - Marketing Environment Questions

56:  

Which of the following point is responsibility for effective market segmentation?

A.

Measurability

B.

Easy & accessibility

C.

Substantiality

D.

All of the above

 
 

Option: D

Explanation :


57:  

"The marketing concept is a customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organisational goals." Who said it?

A.

Philip Kotler

B.

L. G. Peter

C.

Swarteze Honda

D.

King R. L.

 
 

Option: A

Explanation :


58:  

Marketing

A.

Marketing is the part of Marketing Management.

B.

Is the integrated analysis, planning and control of product, price, promotion and distribution to create exchanges and satisfy customer and organizational needs.

C.

A brand is a name term or design which is intended to identify the goods or services of one seller or group of sellers and to differentiate them those of competitors.

D.

All of the above

 
 

Option: D

Explanation :


59:  

The researcher of the Industrial Marketing Group indicate the degree to which organizational purchasing behaviour in different countries is influenced by

A.

The domestic environment

B.

The networks of relationship between suppliers and customers

C.

The nature of the offering

D.

All of the above

 
 

Option: D

Explanation :


60:  

Marketing objectives covers

A.

To market at profit product of maximum value to consumer both current

B.

To win the loyalty and co-operation of dealers

C.

To develop and maintain product leadership

D.

All of the above

 
 

Option: D

Explanation :




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