Which of the following point is responsibility for effective market segmentation?
A. | Measurability |
B. | Easy & accessibility |
C. | Substantiality |
D. | All of the above |
Option: D Explanation : Click on Discuss to view users comments. |
"The marketing concept is a customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organisational goals." Who said it?
A. | Philip Kotler |
B. | L. G. Peter |
C. | Swarteze Honda |
D. | King R. L. |
Option: A Explanation : Click on Discuss to view users comments. |
Marketing
A. | Marketing is the part of Marketing Management. |
B. | Is the integrated analysis, planning and control of product, price, promotion and distribution to create exchanges and satisfy customer and organizational needs. |
C. | A brand is a name term or design which is intended to identify the goods or services of one seller or group of sellers and to differentiate them those of competitors. |
D. | All of the above |
Option: D Explanation : Click on Discuss to view users comments. |
The researcher of the Industrial Marketing Group indicate the degree to which organizational purchasing behaviour in different countries is influenced by
A. | The domestic environment |
B. | The networks of relationship between suppliers and customers |
C. | The nature of the offering |
D. | All of the above |
Option: D Explanation : Click on Discuss to view users comments. |