Classical

Marketing Environment - Marketing Environment Questions

31:  

Which of the following statement is true?

A.

A brand name is a part of a brand which can be vocalised.

B.

A brand is usually composed of a name and a mark of a product.

C.

Brand means a name term and symbol or a mix thereof used to identify the product of one firm and to distinguish.

D.

All of the above

 
 

Option: D

Explanation :


32:  

Through ________, many companies today are strengthening their connections to all partners, from providers of raw materials to components to final products that are carried to final buyers.

A.

deviated marketing

B.

direct marketing

C.

customized marketing

D.

supply chain management

 
 

Option: A

Explanation :


33:  

Marketing Process involves

A.

Product

B.

Demand Flow

C.

Human Needs

D.

All of these

 
 

Option: D

Explanation :


34:  

Which is the problem of marketing communication?

A.

Distance

B.

Hidden sources and data

C.

Lack of trust

D.

All of the above

 
 

Option: D

Explanation :


35:  

Elements of marketing planning is

A.

It involves an analysis of past events and projection of future events

B.

In envisages determination of the future course of marketing action

C.

Marketing planning is a managerial function

D.

All of the above

 
 

Option: D

Explanation :




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