________ can be seen as the development, design, and implementation of marketing programs, processes, and activities that recognizes the breadth and interdependencies of their effects.
A. | Niche marketing |
B. | Holistic marketing |
C. | Relationship marketing |
D. | Supply-chain marketing |
Option: B Explanation : Click on Discuss to view users comments. |
"Marketing is a human activity directed at satisfying needs and wants through exchange processes." Who said?
A. | Philip Kotler |
B. | Hansi L. V. |
C. | Peter F. Drucker |
D. | D. S. Pauler |
Option: A Explanation : Click on Discuss to view users comments. |
The marketing concept involves
A. | Organisation Integration |
B. | Competition Orientation |
C. | Customer Orientation |
D. | All of the above |
Option: D Explanation : Click on Discuss to view users comments. |
Using the Power of on-line networks, computer communications and digital interactive media to achieve marketing and business objectives, is called
A. | Tel-net and internet |
B. | Internet |
C. | Security |
D. | Online marketing. |
Option: D Explanation : Click on Discuss to view users comments. |
In response to threats from such companies as AOL, Amazon, Yahoo, eBay, ETRADE, and dozens of others, established manufacturers and retailers became "brick-and-click" oriented by adding online services to their» existing offerings. This process became known as ________.
A. | reintermediation |
B. | disintermediation |
C. | e-commerce |
D. | e-collaboration |
Option: A Explanation : Click on Discuss to view users comments. |