Classical

Marketing Environment - Marketing Environment Questions

41:  

________ can be seen as the development, design, and implementation of marketing programs, processes, and activities that recognizes the breadth and interdependencies of their effects.

A.

Niche marketing

B.

Holistic marketing

C.

Relationship marketing

D.

Supply-chain marketing

 
 

Option: B

Explanation :


42:  

"Marketing is a human activity directed at satisfying needs and wants through exchange processes." Who said?

A.

Philip Kotler

B.

Hansi L. V.

C.

Peter F. Drucker

D.

D. S. Pauler

 
 

Option: A

Explanation :


43:  

The marketing concept involves

A.

Organisation Integration

B.

Competition Orientation

C.

Customer Orientation

D.

All of the above

 
 

Option: D

Explanation :


44:  

Using the Power of on-line networks, computer communications and digital interactive media to achieve marketing and business objectives, is called

A.

Tel-net and internet

B.

Internet

C.

Security

D.

Online marketing.

 
 

Option: D

Explanation :


45:  

In response to threats from such companies as AOL, Amazon, Yahoo, eBay, ETRADE, and dozens of others, established manufacturers and retailers became "brick-and-click" oriented by adding online services to their» existing offerings. This process became known as ________.

A.

reintermediation

B.

disintermediation

C.

e-commerce

D.

e-collaboration

 
 

Option: A

Explanation :




Suggest an improvement