Classical

Marketing Environment - Marketing Environment Questions

36:  

The concept of marketing mix involves to deliberate and careful choice of organisation product, price, promotion and place strategies and

A.

Policies

B.

Planning

C.

Concept

D.

All of these

 
 

Option: A

Explanation :


37:  

Which of the following marketing management concepts is most likely to lead to marketing myopia?

A.

customer-driven marketing

B.

societal marketing

C.

customer-driving marketing

D.

production

 
 

Option: D

Explanation :


38:  

The choice of marketing mix depends upon

A.

Marketing organisation structure and information system

B.

Marketing objectives

C.

The marketing environment of the organisation

D.

All of the above

 
 

Option: D

Explanation :


39:  

Which is the factor of Pricing decisions?

A.

Economic and Political Environment of the Country

B.

Trade Traditions

C.

Competition

D.

All of these

 
 

Option: D

Explanation :


40:  

For each target market, the firm develops a ________. The offering is positioned in the minds of the target buyers as delivering some central benefit(s).

A.

value offering

B.

niche offering

C.

market offering

D.

segment offering

 
 

Option: C

Explanation :




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