Match the following
List-I (Types of Goods) List-II (Example)
(A) Speciality Goods 1. Premium Cosmetics
(B) Industrial Goods 2. Furniture
(C) Shopping Goods 3. Capital Equipment
(D) Agricultural Goods 4. Rice
A. | (A) (B) (C) (D) 1 3 2 4 |
B. | (A) (B) (C) (D) 3 4 2 1 |
C. | (A) (B) (C) (D) 1 2 3 4 |
D. | (A) (B) (C) (D) 4 3 2 1 |
Option: A Explanation : Click on Discuss to view users comments. |
Match the following
List-I (Marketing Sub-plans) List-II (Variables)
(A) Baseline Research 1. Regulation
(B) Technical Plan 2. Customer Service
(C) Organisational Plan 3. Packaging
(D) Contingency Plan 4. Risk Management
5. Tax
A. | (A) (B) (C) (D) 1 2 3 4 |
B. | (A) (B) (C) (D) 2 3 1 4 |
C. | (A) (B) (C) (D) 1 3 2 4 |
D. | (A) (B) (C) (D) 4 2 3 1 |
Option: B Explanation : Click on Discuss to view users comments. |
Assertion (A) : Selling is important not merely for increasing the profits of businessmen, but also for making goods and services available to the consumers in society.
Reason (R) : It is the process whereby goods and services finally flow to the consumers who need them and the firm performs its functions of distributing its products among consumers.
A. | Assertion (A) and Reason (R) both are true. |
B. | Assertion (A) is true but Reason (R) is not true |
C. | Assertion (A) is not true but Reason (R) is true |
D. | Assertion (A) and Reason (R) are true and Reason (R) is the reason of Assertion (A). |
Option: D Explanation : Click on Discuss to view users comments. |
Match the following
List-I (Stage of New Product Development) List-II (Features)
(A) Generating New Product Ideas 1. From Customers
(B) Idea Screening 2. Problem
(C) Concept Testing 3. Subject
(D) Test Marketing 4. Market Segmentation
A. | (A) (B) (C) (D) 1 3 2 4 |
B. | (A) (B) (C) (D) 3 2 1 4 |
C. | (A) (B) (C) (D) 1 2 3 4 |
D. | (A) (B) (C) (D) 4 3 2 1 |
Option: C Explanation : Click on Discuss to view users comments. |
Match the following
List-I (Authors) List-II (Ideas)
(A) Bill Bishop 1. Managing is the Market space
(B) D. Bird 2 Commonsense Direct Marketing
(C) Daniel S. Jonal 3. Strategic Marketing for the Digital Age
(D) Jeffery F. Rayport 4. On-line Marketing
A. | (A) (B) (C) (D) 1 2 3 4 |
B. | (A) (B) (C) (D) 5 1 4 3 |
C. | (A) (B) (C) (D) 3 1 2 4 |
D. | (A) (B) (C) (D) 3 2 4 1 |
Option: D Explanation : Click on Discuss to view users comments. |