Classical

Marketing Environment - Marketing Environment Questions

21:  

Match the following

List-I (Types of Goods)     List-II (Example)

(A) Speciality Goods             1. Premium Cosmetics

(B) Industrial Goods              2. Furniture

(C) Shopping Goods              3. Capital Equipment

(D) Agricultural Goods          4. Rice

A.

(A) (B) (C) (D)

1    3    2    4

B.

(A) (B) (C) (D)

3    4    2    1

C.

(A) (B) (C) (D)

1    2    3    4

D.

(A) (B) (C) (D)

4    3    2    1

 
 

Option: A

Explanation :

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22:  

Match the following

List-I (Marketing Sub-plans)     List-II (Variables)

(A) Baseline Research             1. Regulation

(B) Technical Plan                    2. Customer Service

(C) Organisational Plan           3. Packaging

(D) Contingency Plan               4. Risk Management

                                                 5. Tax

A.

(A) (B) (C) (D)

1    2    3    4

B.

(A) (B) (C) (D)

2    3    1    4

C.

(A) (B) (C) (D)

1    3    2    4

D.

(A) (B) (C) (D)

4    2    3    1

 
 

Option: B

Explanation :

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23:  

Assertion (A) : Selling is important not merely for increasing the profits of businessmen, but also for making goods and services available to the consumers in society.

Reason (R) : It is the process whereby goods and services finally flow to the consumers who need them and the firm performs its functions of distributing its products among consumers.

A.

Assertion (A) and Reason (R) both are true.

B.

Assertion (A) is true but Reason (R) is not true

C.

Assertion (A) is not true but Reason (R) is true

D.

Assertion (A) and Reason (R) are true and Reason (R) is the reason of Assertion (A).

 
 

Option: D

Explanation :

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24:  

Match the following

List-I (Stage of New Product Development)    List-II (Features)

(A) Generating New Product Ideas                     1. From Customers

(B) Idea Screening                                               2. Problem

(C) Concept Testing                                             3. Subject

(D) Test Marketing                                               4. Market Segmentation

A.

(A) (B) (C) (D)

1    3    2    4

B.

(A) (B) (C) (D)

3    2    1    4

C.

(A) (B) (C) (D)

1    2    3    4

D.

(A) (B) (C) (D)

4    3    2    1

 
 

Option: C

Explanation :

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25:  

Match the following

List-I (Authors)                 List-II (Ideas)

(A) Bill Bishop                    1. Managing is the Market space

(B) D. Bird                           2 Commonsense Direct Marketing

(C) Daniel S. Jonal             3. Strategic Marketing for the Digital Age

(D) Jeffery F. Rayport        4. On-line Marketing

A.

(A) (B) (C) (D)

1    2    3    4

B.

(A) (B) (C) (D)

5    1    4    3

C.

(A) (B) (C) (D)

3    1    2    4

D.

(A) (B) (C) (D)

3    2    4    1

 
 

Option: D

Explanation :

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