Match the following
List-I (Product on the Basis of Psychology) List-II (Examples)
(A) Prestige Products 1. Ownership on the Car
(B) Maturity Products 2. Cold drink
(C) Anxiety Products 3. Soap
(D) Hedonic Products 4. Biscuit and Bread
5. Firm
| A. | (A) (B) (C) (D) 1 2 3 4 |
| B. | (A) (B) (C) (D) 4 3 1 2 |
| C. | (A) (B) (C) (D) 1 2 4 3 |
| D. | (A) (B) (C) (D) 2 1 3 4 |
|
Option: A Explanation : Click on Discuss to view users comments. |
Match the following
List-I (Thinkers) List-II (Books)
(A) Kaldor A. G 1. Imbricative Marketing
(B) Mc Kitterick J. B. 2. What is the Marketing Management Concept
(C) Levitt T. 3. Innovation in Marketing
(D)Lazo H. and Corbin A. 4. Management in Marketing
5. Marketing
| A. | (A) (B) (C) (D) 1 3 4 2 |
| B. | (A) (B) (C) (D) 1 2 3 4 |
| C. | (A) (B) (C) (D) 3 1 2 4 |
| D. | (A) (B) (C) (D) 2 3 1 4 |
|
Option: B Explanation : Click on Discuss to view users comments. |
A marketing plan is composed of three basic components, namely
1. Objective 2. Policies
3. Program 4. Procedure
5. Hints 6. Decision
7. Command 8. Periodic
9. Diversity
| A. | 1, 2 and 3 only |
| B. | 6, 7 and 8 only |
| C. | 5, 7 and 9 only |
| D. | 2, 3 and 9 only |
|
Option: A Explanation : Click on Discuss to view users comments. |
Which statement is true?
| A. | The general perception with respect to on-line price is that on the Internet, price is lower in comparison to the prices offered in the physical world. |
| B. | The phase of downturn and revival is linked with that of the fate of dot.coms. |
| C. | On-line marketing is a form of direct marketing. |
| D. | All of the above |
|
Option: D Explanation : Click on Discuss to view users comments. |
The life cycle concept places particular emphasis on risks. For management in any firm, of failing to cultivate invention and innovation" this statement refers to
| A. | Product Cost Plan |
| B. | Market Segmentation |
| C. | Product Life Cycle |
| D. | Product Price Policy |
|
Option: C Explanation : Click on Discuss to view users comments. |
