Classical

Marketing Environment - Marketing Environment Questions

66:  

Match the following

List-I (Product on the Basis of Psychology) List-II (Examples)

(A) Prestige Products                                          1. Ownership on the Car

(B) Maturity Products                                          2. Cold drink

(C) Anxiety Products                                           3. Soap

(D) Hedonic Products                                          4. Biscuit and Bread

                                                                            5. Firm

A.

(A) (B) (C) (D)

1    2    3    4

B.

(A) (B) (C) (D)

4    3    1    2

C.

(A) (B) (C) (D)

1    2    4    3

D.

(A) (B) (C) (D)

2    1    3    4

 
 

Option: A

Explanation :

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67:  

Match the following

List-I (Thinkers)                      List-II (Books)

(A) Kaldor A. G                         1. Imbricative Marketing

(B) Mc Kitterick J. B.                  2. What is the Marketing Management Concept

(C) Levitt T.                              3. Innovation in Marketing

(D)Lazo H. and Corbin A.         4. Management in Marketing

                                                 5. Marketing

A.

(A) (B) (C) (D)

1    3    4    2

B.

(A) (B) (C) (D)

1    2    3    4

C.

(A) (B) (C) (D)

3    1    2    4

D.

(A) (B) (C) (D)

2    3    1    4

 
 

Option: B

Explanation :

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68:  

A marketing plan is composed of three basic components, namely

1. Objective          2. Policies

3. Program            4. Procedure

5. Hints                 6. Decision

7. Command         8. Periodic

9. Diversity

A.

1, 2 and 3 only

B.

6, 7 and 8 only

C.

5, 7 and 9 only

D.

2, 3 and 9 only

 
 

Option: A

Explanation :

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69:  

Which statement is true?

A.

The general perception with respect to on-line price is that on the Internet, price is lower in comparison to the prices offered in the physical world.

B.

The phase of downturn and revival is linked with that of the fate of dot.coms.

C.

On-line marketing is a form of direct marketing.

D.

All of the above

 
 

Option: D

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70:  

The life cycle concept places particular emphasis on risks. For management in any firm, of failing to cultivate invention and innovation" this statement refers to

A.

Product Cost Plan

B.

Market Segmentation

C.

Product Life Cycle

D.

Product Price Policy

 
 

Option: C

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