Classical

Marketing Environment - Marketing Environment Questions

61:  

Match the following

List-I (Market)            List-II (Nature)

(A) Area                         1. Geographical

(B) Tea                           2. Nature of goods

(C) Articles of trade       3. Commodities

(D) Exchange                  4. Stock exchange

A.

(A) (B) (C) (D)

1    3    2    4

B.

(A) (B) (C) (D)

3    4    2    1

C.

(A) (B) (C) (D)

1    2    3    4

D.

(A) (B) (C) (D)

1    4    3    2

 
 

Option: C

Explanation :

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62:  

Match the following

List-I (Marketing Sub-plans)    List-II (Factors)

(A) Base Line Research                 1. Market Segmentation

(B) Technical Plan                         2. Branding

(C) Organizational Plan                3. Distribution

(D) Contingency Plan                    4. Market Expansion

                                                      5. Tax

A.

(A) (B) (C) (D)

2    3    4    1

B.

(A) (B) (C) (D)

1    2    3    4

C.

(A) (B) (C) (D)

1    3    2    4

D.

(A) (B) (C) (D)

1    2    4    3

 
 

Option: B

Explanation :

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63:  

Statement (A) : The marketing concept is a philosophy of business states that the consumer's want satisfaction is the economic and social justification of a company's existence, consequently all company activities in production, engineering and finance, as well as in marketing, must be devoted to, first determining what the customer's wants are end thus satisfying their wants while still making a reasonable profit.

Statement (B) : Above statement refereed by Station.

Statement (C) : Above statement is related with marketing concept.

Statement (D) : Statement A has been defined under the book of fundamental of marketing.

A.

Statement A, B, C and D are true

B.

Statement A, B, C and D are false

C.

Statement B, C and D are true

D.

Only Statement A is true

 
 

Option: D

Explanation :

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64:  

The most structured marketing problems are likely to be those dealing with

A.

Product

B.

Promotion

C.

Place

D.

Price

 
 

Option: C

Explanation :

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65:  

Match the following

List-I (Factors Influencing Buyer Behaviour)      List-II (Example)

(A) Information                                                              1. Product Quality

(B) Social Cultural                                                          2. Tradition

(C) Group Influence                                                       3 Organisation

(D) Buying Motives                                                         4. Desire

A.

(A) (B) (C) (D)

1    3    2    4

B.

(A) (B) (C) (D)

3    4    2    1

C.

(A) (B) (C) (D)

1    2    3    4

D.

(A) (B) (C) (D)

1    3    4    2

 
 

Option: C

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