Marketing Environment - Marketing Environment Questions

51:  

Which is the part of 'Product Planning' Image?

A.

Total Quality Management

B.

Risk

C.

Credibility

D.

All of the above

 
 

Option: D

Explanation :

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52:  

Which is not a form of Internet Marketing?

A.

On-line marketing

B.

Internet advertising

C.

e-Marketing

D.

Product Mix and Branding

 
 

Option: D

Explanation :

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53:  

Brand concept not includes

A.

Digital marketing

B.

Brand name

C.

Brand identity and value

D.

Brand personality

 
 

Option: A

Explanation :

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54:  

Modern Marketing includes

A.

Digital Marketing

B.

Social Marketing

C.

Green Marketing

D.

All of the above

 
 

Option: D

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55:  

"A marketing policy is a statement of a course of action which will be followed under a given set of circumstances." Who said it?

A.

William J. Stanton

B.

Mc Carthy

C.

Manson and Rath

D.

None of these

 
 

Option: A

Explanation :

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