Classical

Marketing Environment - Marketing Environment Questions

16:  

The Market environment consists

A.

Socio-economic

B.

Technology

C.

Competition

D.

All of these

 
 

Option: D

Explanation :


17:  

"Marketing concept is the recognition on the part of management that all business decisions of the firm must be made in the light of customer needs and wants, hence that all marketing activities must be under one supervision and that all activities of a firm must be co-ordinated at the top, in the light of market requirements." Who refers it?

A.

Lazo and Carbon

B.

Schwartz G.

C.

King R. L.

D.

C. P. Mc Namara

 
 

Option: A

Explanation :


18:  

Which statement is true about marketing?

A.

The Marketing Orientation - Present to some degree in both consumers and producers, the Phenomenon which makes the concept and the process possible

B.

The Marketing Concept - the idea that marketing is a social exchange process involving willing consumers and producers.

C.

The Marketing Process - enacted via the marketing channel connecting the producing company with its market.

D.

All of the above

 
 

Option: D

Explanation :


19:  

Which statement is/are true?

A.

Product item is a specific version of a product that has a separate name or designation in the seller's list.

B.

Product line is a group of closely related to products which are able to satisfy a class of need, to be used together, to be sold to the same customer groups to be moved through the same distribution channels or fall within given price ranges.

C.

Product mix also referred to as product portfolio, Product mix is the composite of products offered for sale by a firm or a business unit.

D.

All of the above

 
 

Option: D

Explanation :


20:  

Which of the following steps are covered under the process of marketing programme?

1. Setting Objectives

2. Selection of Marketing

3. Development the marketing mix

4. Physical Resources

5. Human Resources

6. Mobilization of Resources

A.

1, 2, 3 and 4

B.

only 2

C.

1, 2, 4 and 4

D.

1, 2, 3, 4, 5 and 6

 
 

Option: D

Explanation :




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