Match the following
List-I (Element of Marketing) List-II (Features)
(A) Place (Distribution) 1. Publicity
(B) Promotion 2. Durability or Quality
(C) Price 3. Warehouse
(D) Product 4. Margins
5. Marketing Mix
| A. | (A) (B) (C) (D) 2 4 3 1 |
| B. | (A) (B) (C) (D) 3 1 4 2 |
| C. | (A) (B) (C) (D) 1 2 3 4 |
| D. | (A) (B) (C) (D) 1 3 2 4 |
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Option: B Explanation : Click on Discuss to view users comments. |
Match the following
List-I (Decision Models) List-II (Elements)
(A) Brandaid 1. A flexible marketing mix focussed on consumer packaged goods.
(B) Call Plan 2. A model for designing sales and service territories equalise sales
workloads, each territory consists of adjacent areas and the territories
are compact.
(C) Retailer 3. A model to help sales persons to determine the number of calls to
make per period to each prospect and current client.
(D) Geoline 4. A model to help sales persons determine which customers to call on
and which product to represent on each call.
5. A model to help an advertiser to select the best media for a year.
| A. | (A) (B) (C) (D) 1 3 2 5 |
| B. | (A) (B) (C) (D) 3 1 4 5 |
| C. | (A) (B) (C) (D) 1 2 3 4 |
| D. | (A) (B) (C) (D) 1 3 4 2 |
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Option: D Explanation : Click on Discuss to view users comments. |
Which of the following statement is true?
| A. | The life cycle of a product has many points of similarity with the human life cycle, the product is born, grown lustily, attains dynamic maturity, then enters its declining years. |
| B. | The current product mix is said to be optimal if no adjustment would enhance the company's chances of achieving the objectives. |
| C. | A brand is a name, term or design which is intended to identify the goods or services of one seller or group of sellers and to differentiate them those of competitors. |
| D. | All of the above |
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Option: D Explanation : Click on Discuss to view users comments. |
Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called
| A. | business markets |
| B. | global markets |
| C. | consumer markets |
| D. | nonprofit and governmental markets |
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Option: C Explanation : Click on Discuss to view users comments. |
