Strategic Management and Marketing - Marketing Strategy MCQ
22. Which of the following statement is true?
- A
Product line a group of products that are closely related either because they satisfy a class of need, are used together are sold to the same customer groups, are marketed through the same types of outlets or fall within given price ranges.
- B
Test marketing is the stage where the entire product and marketing programming is tried out for the first time in a small number of well chosen and authentic sales environments.
- C
Product mix the composite of product offered for sale by a, firm or a business unit
- D
All of the above
23. Which of the following statement is true?
- A
Marketing research involves the collection and analysis of data or information bearing on the different aspects of the marketing effort of a firm.
- B
Production under the modern industrial setup is carried on in anticipation of consumer demand.
- C
The concept of marketing research is related to the consumer oriented modern concept of marketing.
- D
All of the above
