Strategic Management and Marketing - Marketing Strategy MCQ

16. Promotion mix is the particular combination of promotional tools used by a company to _______ with its audiences.

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17. Market control process consists

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18. In marketing 'SEM' means

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19. Greater consumer control means that companies must rely more on marketing by ________ than by ________.

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20. When an airline goes after a "share of travel" from its customers, it is attempting to increase ________.

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