Strategic Management and Marketing - Marketing Strategy MCQ

31. Which of the following is not an Economic factor?
1. Gross National Product
2. Per Capita Income
3. Balance of Payment Position
4. Fiscal Policies and Prime Rate of Interest Charged to Commercial Banks.
5. Trends in the Price of goods and services.

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33. Which of the following statement is true?

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34. "The marketing concept as a corporate state of mind that insists on the integration and co-ordination of all marketing' functions which, in the turn, are welded with all other corporate functions, for the basic objective of producing long range corporate profits." Who said?

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35. Which of the following statement is true?

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