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Strategic Management and Marketing MCQ - Marketing Strategy MCQ

31 Which of the following is not an Economic factor?
1. Gross National Product
2. Per Capita Income
3. Balance of Payment Position
4. Fiscal Policies and Prime Rate of Interest Charged to Commercial Banks.
5. Trends in the Price of goods and services.

32 You have just taken a new position in an organization and you're learning about the job functions of your new colleagues. You observe that your marketing manager is heavily involved in the process of building and maintaining profitable customer relationships. Your marketing manager frequently speaks about the need to deliver superior customer value and satisfaction. Your manager is concerned with which one of the following?

33 Which of the following statement is true?

34 "The marketing concept as a corporate state of mind that insists on the integration and co-ordination of all marketing' functions which, in the turn, are welded with all other corporate functions, for the basic objective of producing long range corporate profits." Who said?

35 Which of the following statement is true?

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Question:

Who developed the 4 P's of marketing?

A. J. R. Betty
B. Hanson
C. Mc Carthy
D. Peter F. Drucker

Correct answer: C

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Most Attempted TopicMarketing Strategy MCQ
Most Challenging TopicStrategic Management MCQ
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Which of the following reflects the marketing concept philosophy?

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