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Strategic Management and Marketing - Marketing Strategy MCQ

Avatto > > UGC NET Management > > PRACTICE QUESTIONS > > Strategic Management and Marketing > > Marketing Strategy MCQ

26. Match the following

List-I (Thinkers)List-II (Role)
(A) Pyle1. Marketing activities involved in the flow of goods and services, from production to consumption.
(B) Tousley and Clark2. Marketing consists of those effects which effect transfers in the  ownership of goods and services and which provide for physical distribution.
(C) Huegy and Mitchell3. Marketing is the Mitchell economic process by means by means of which goods and services are exchanged and their values determined in terms of money price.
(D) Edward4. Marketing comprises both buying and selling activities.
  5. The current product mix is said to be optimal if no adjustment would enhance the company's chances of achieving the objectives.

CODES :

 ABCD
(I)1234
(II)4213
(III)3412
(IV)2134

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27. Match the following

List-I (Thinkers)List-II (Contribution)
(A) Mason and Rath1. Marketing and Distribution
(B) Condiff and still2. Basic Marketing
(C) William J. Stanton3. Fundamental of Marketing
(D) James Stephenson4. Principles and Practice of Commerce
 5. Costing

CODES :

 ABCD
(I)1243
(II)1234
(III)2134
(IV)3124

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28. Marketing research does not normally

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29. Match the following

List-I (Marketing Sub-plans) List-II (Variables)
(A) Contingency Plan 1. Diversification
(B) Organisation Plan        2. Public Relations
(C) Technical Plan       3. Quality Control
(D) Baseline Research 4. Customer Services

CODES :

 ABCD
(I)1324
(II)4231
(III)2431
(IV)1234

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30. Match the following

List-I (Bases of Segmenting Industrial Markets)  List-II (Factors)
(A) Physical        1. Lobby Status
(B) Operational       2. Size of Industry
(C) Purchases         3. Logistic Policy
(D) Situational  4. Specific Order
 5. Risk Factor

CODES :

 ABCD
(I)1234
(II)4512
(III)2314
(IV)4512

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Related Quiz.
Marketing Strategy MCQ