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11. Marketing characteristics are
Product market segmentation
Need based marketing strategy
Profit-orientation
All of the above
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12. Which one of the following is not step of process of the marketing planning?
Analysis and Interpretation of marketing opportunities and problems.
Establishing marketing objectives.
Formulating marketing policies and strategies.
Accepting and rejecting.
13. The marketing concern generally taps three sources for financing its activities there are
Owned Capital
Trade Credit
Bank Credit
All of these
14. Which of the following is/are factors of the demand variable, according to Philip Kotler?
Environment Variable
Competition Variable
Customer Variable
15. Advertising does appear to be important in
Brand image
Highlighting Specific Features
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