Marketing Environment Section 1 Q.22
0. Which of the following statement is true?
- A
Product line a group of products that are closely related either because they satisfy a class of need, are used together are sold to the same customer groups, are marketed through the same types of outlets or fall within given price ranges.
- B
Test marketing is the stage where the entire product and marketing programming is tried out for the first time in a small number of well chosen and authentic sales environments.
- C
Product mix the composite of product offered for sale by a, firm or a business unit
- D
All of the above
