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Strategic Management and Marketing MCQ - Marketing Strategy Questions

List-I (Element of Marketing)	List-II (Features)
(A) Place (Distribution)	1. Publicity
(B) Promotion	2. Durability or Quality
(C) Price	3. Warehouse
(D) Product	4. Margins
	5. Marketing Mix

CODES :

	A	B	C	D
(I)	2	4	3	1
(II)	3	1	4	2
(III)	1	2	3	4
(IV)	1	3	2	4

2 Match the following

List-I (Decision Models)	List-II (Elements)
(A) Brandaid	1. A flexible marketing mix focussed on consumer packaged goods.
(B) Call Plan	2. A model for designing sales and service territories equalise sales workloads, each territory consists of adjacent areas and the territories are compact.
(C) Retailer	3. A model to help sales persons to determine the number of calls to make per period to each prospect and current client.
(D) Geoline	4. A model to help sales persons determine which customers to call on and which product to represent on each call.
	5. A model to help an advertiser to select the best media for a year.

CODES :

	A	B	C	D
(I)	1	3	2	5
(II)	3	1	4	5
(III)	1	2	3	4
(IV)	1	3	4	2

3 Which of the following statement is true?

A
The life cycle of a product has many points of similarity with the human life cycle, the product is born, grown lustily, attains dynamic maturity, then enters its declining years.
B
The current product mix is said to be optimal if no adjustment would enhance the company's chances of achieving the objectives.
C
A brand is a name, term or design which is intended to identify the goods or services of one seller or group of sellers and to differentiate them those of competitors.
D
All of the above

4 Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called

5 Which is the element of modern marketing?

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Question:

"Marketing concept is the recognition on the part of management that all business decisions of the firm must be made in the light of customer needs and wants,…

A. Lazo and Carbon
B. Schwartz G.
C. King R. L.
D. C. P. Mc Namara

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