Strategic Management and Marketing - Marketing Strategy Questions
CODES :
CODES :
3. Which of the following statement is true?
- A
The life cycle of a product has many points of similarity with the human life cycle, the product is born, grown lustily, attains dynamic maturity, then enters its declining years.
- B
The current product mix is said to be optimal if no adjustment would enhance the company's chances of achieving the objectives.
- C
A brand is a name, term or design which is intended to identify the goods or services of one seller or group of sellers and to differentiate them those of competitors.
- D
All of the above
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