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1. Mohan Sawhney has proposed the concept of ________ to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries.
metamarket
vertical integration
horizontal integration
betamarket
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2. The internet offers marketers a fast, versatile and inexpensive
Communication medium
Cost of production
Cost of construction
All of the above
3. Which is the task of salesman?
Develop product and market knowledge
Sales Pitch
Prospect for potential clients
4. The ________ includes the immediate actors involved in producing, distributing, and promoting the offering. The main actors are the company, suppliers, distributors, dealers, and the target customers.
operations environment
management environment
strategic environment
task environment
5. Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.
better prices
greater value
well-established brand names
one-on-one communications
Who can benefit –
Various Search Terms used for this section are
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