Classical

Marketing Management - Marketing Management Questions

1:  

Stage of PLC

(i) Introduction  (ii) Growth

(iii) Accessible  (iv) Maturity

(v) Decline         (vi) Attitude

 

A.

i, ii, iii and iv

B.

ii, iii, iv and v

C.

i, ii, iv and v

D.

All of the above

 
 

Option: C

Explanation :


2:  

Assertion (A). Selling is important not merely for increasing the profits of businessmen, but also for making goods and services available to the consumers in society.

Reason (R). It is the process whereby goods and services finally flow to the consumers who need them and the firm performs its functions of distributing its products among consumers.

A.

Assertion (A) and Reason (R) both are true

B.

Assertion (A) is true but Reason (R) is not true

C.

Assertion (A) is not true but Reason (R) is true

D.

Assertion (A) and Reason (R) are true and Reason (R) is the reason of Assertion (A)

 
 

Option: D

Explanation :


3:  

Market control process consists

A.

Formation of Performance standards

B.

Performance Appraisal

C.

Correcting Deviations

D.

All of the above

 
 

Option: D

Explanation :


4:  

The marketing plan provides both

A.

The vision and the cost

B.

The vision and the direction

C.

The vision and control

D.

The vision and the post

 
 

Option: B

Explanation :


5:  

Match the following

List-I (Functions of Marketing Process)         List-II (Area)

(a) Functions of Exchange                1. Selling

(b) Transfer of Ownership                2. Buying and Selling

(c) Functions of                                 3. Transportation

(d) Facilitating Functions                  4. Financing

                                                                           5. Costing
 

A.

Codes:

(a) (b) (c) (d)

1    2    3    4

B.

Codes:

(a) (b) (c) (d)

4    2    3    1

C.

Codes:

(a) (b) (c) (d)

3    1    2    4

D.

Codes:

(a) (b) (c) (d)

2    3    1    4

 
 

Option: A

Explanation :




Suggest an improvement

 


  • Marketing Management Objective type questions answers can be used for the preparation of quizzes by any commerce student.
  • Marketing Management objective type questions answers can be used in the preparation of ugc net commerce exams.
  • Marketing Management multiple choice questions answers can be used to gain a credit score in various undergraduate and post graduate commerce courses like B com and Mcom
  • This section can also be used by  Environment students for improving their knowledge in Marketing Management.
  • These mcq can also be used by any student of XI or XII standard who has opted to study commerce to increase his knowledge in Marketing Management.