Classical

Marketing Management - Marketing Management Questions

61:  

"A marketing policy is a statement of a course of action which will be followed under a given set of circumstances." Who said it?

A.

William J. Stanton

B.

McCarthy

C.

Manson and Rath

D.

None of these

 
 

Option: A

Explanation :


62:  

Marketing research does not normally

A.

Gather environmental information

B.

Provide a continuous source of information

C.

Relate to all aspects of marketing operations

D.

Describe the current situation

 
 

Option: B

Explanation :




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