Marketing Management - Marketing Management Questions

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26:  

Macro marketing environment include

(i) Culture             (ii) Politics

(iii) Economy        (iv) Society

(v) Technology

A.	i, ii, iii and iv
B.	ii, iii, iv and v
C.	iii, iv, v and vi
D.	All of the above
	Answer Report Discuss
	Option: D Explanation : Click on Discuss to view users comments. Write your comments here: Updating your Comments.. Updating your Comments..

27:  

Marketing planning consists

A.	Product Positioning
B.	Market Segmentation
C.	Distribution Network
D.	All of the above
	Answer Report Discuss
	Option: D Explanation : Click on Discuss to view users comments. Write your comments here: Updating your Comments.. Updating your Comments..

28:  

The market process involves which functions

(i) Buying             (ii) Storing

(iii) Grading        (iv) Risk hearing

(v) Transporting  (vi) Financing

(vii) Selling

A.	i, ii, v and vii
B.	i, iv, v and vii
C.	i, ii, iii, v, vi and vii
D.	All of the above
	Answer Report Discuss
	Option: D Explanation : Click on Discuss to view users comments. Write your comments here: Updating your Comments.. Updating your Comments..

29:  

In marketing 'SEM' means

A.	Search-Engine-Marketing
B.	Strategy-Engine-Money
C.	Sales-Engine-Management
D.	Sales-even-Money
	Answer Report Discuss
	Option: A Explanation : Click on Discuss to view users comments. Write your comments here: Updating your Comments.. Updating your Comments..

30:  

In marketing mix, which four P's are covered

A.	Product, Price, Place, Promotion
B.	Product, Price, Penetration Promotion
C.	Product, Price
D.	Product, Price, Positioning, Promotion
	Answer Report Discuss
	Option: A Explanation : Click on Discuss to view users comments. Write your comments here: Updating your Comments.. Updating your Comments..

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