Classical

Marketing Management - Marketing Management Questions

26:  

Macro marketing environment include

(i) Culture             (ii) Politics

(iii) Economy        (iv) Society

(v) Technology

A.

i, ii, iii and iv

B.

ii, iii, iv and v

C.

iii, iv, v and vi

D.

All of the above

 
 

Option: D

Explanation :


27:  

Marketing planning consists

A.

Product Positioning

B.

Market Segmentation

C.

Distribution Network

D.

All of the above

 
 

Option: D

Explanation :


28:  

The market process involves which functions

(i) Buying             (ii) Storing

(iii) Grading        (iv) Risk hearing

(v) Transporting  (vi) Financing

(vii) Selling

A.

i, ii, v and vii

B.

i, iv, v and vii

C.

i, ii, iii, v, vi and vii

D.

All of the above

 
 

Option: D

Explanation :


29:  

In marketing 'SEM' means

A.

Search-Engine-Marketing

B.

Strategy-Engine-Money

C.

Sales-Engine-Management

D.

Sales-even-Money

 
 

Option: A

Explanation :


30:  

In marketing mix, which four P's are covered

A.

Product, Price, Place, Promotion

B.

Product, Price, Penetration Promotion

C.

Product, Price

D.

Product, Price, Positioning, Promotion

 
 

Option: A

Explanation :




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