A marketing plan is composed of three basic components namely
(i) Objective (ii) Procedure
(iii) Policies (iv) Decision
(v) Programme (vi) Command
| A. | i, ii, iii |
| B. | i, ii, v |
| C. | i, v, vi |
| D. | i, iii, iv |
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Option: B Explanation : Click on Discuss to view users comments. |
Elements of marketing planning is
| A. | It involves an analysis of past events and projection of future events |
| B. | In envisages determination of the future course of marketing action |
| C. | Marketing planning is a managerial function |
| D. | All of the above |
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Option: D Explanation : Click on Discuss to view users comments. |
Match the following
List-I (Product on the Basis of Psychology) List-II (Examples)
(a) Prestige Products 1. Ownership on the Car
(b) Maturity Products 2. Cold drink
(c) Anxiety Products 3. Soap
(d) Hedonic Products 4. Biscuit and Bread
5. Firm
| A. | Codes: (a) (b) (c) (d) 1 2 3 4 |
| B. | Codes: (a) (b) (c) (d) 4 3 1 2 |
| C. | Codes: (a) (b) (c) (d) 1 2 4 3 |
| D. | Codes: (a) (b) (c) (d) 2 1 3 4 |
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Option: A Explanation : Click on Discuss to view users comments. |
Marketing management is the process of product planning, pricing, promotion and _______ along with the services to generate transaction that satisfies the organizational and user objectives.
| A. | Distribution or Place |
| B. | Reward |
| C. | Goals |
| D. | None of these |
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Option: A Explanation : Click on Discuss to view users comments. |
Which one of the following is controllable variable of marketing management?
| A. | Packaging |
| B. | Legal Environment |
| C. | Advertisement |
| D. | Political Environment |
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Option: C Explanation : Click on Discuss to view users comments. archana yadav said: (1:01pm on Thursday 13th April 2017)
Packaging also controllable..... So answer also a.....and. C.....
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