Classical

Marketing Management - Marketing Management Questions

41:  

A marketing plan is composed of three basic components namely

(i) Objective         (ii) Procedure

(iii) Policies          (iv) Decision

(v) Programme    (vi) Command

A.

i, ii, iii

B.

i, ii, v

C.

i, v, vi

D.

i, iii, iv

 
 

Option: B

Explanation :


42:  

Elements of marketing planning is

A.

It involves an analysis of past events and projection of future events

B.

In envisages determination of the future course of marketing action

C.

Marketing planning is a managerial function

D.

All of the above

 
 

Option: D

Explanation :


43:  

Match the following

List-I (Product on the Basis of Psychology)       List-II (Examples)

(a) Prestige Products                                         1. Ownership on the Car

(b) Maturity Products                                          2. Cold drink

(c) Anxiety Products                                           3. Soap

(d) Hedonic Products                                          4. Biscuit and Bread

                                            5. Firm

A.

Codes:

(a) (b) (c) (d)

1    2    3    4

B.

Codes:

(a) (b) (c) (d)

4    3    1    2

C.

Codes:

(a) (b) (c) (d)

1    2    4    3

D.

Codes:

(a) (b) (c) (d)

2    1    3    4

 
 

Option: A

Explanation :


44:  

Marketing management is the process of product planning, pricing, promotion and _______ along with the services to generate transaction that satisfies the organizational and user objectives.

A.

Distribution or Place

B.

Reward

C.

Goals

D.

None of these

 
 

Option: A

Explanation :


45:  

Which one of the following is controllable variable of marketing management?

A.

Packaging

B.

Legal Environment

C.

Advertisement

D.

Political Environment

 
 

Option: C

Explanation :




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