Classical

Marketing Management - Marketing Management Questions

56:  

MRP stands for

 

A.

Management Resource Planning

B.

Marketing Research Planning

C.

Manufacturing Resource Planning

D.

Material Requirements Planning

 
 

Option: D

Explanation :

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57:  

The life cycle concept places particular emphasis on risks. For management in any firm, of failing to cultivate invention and innovation" this statement refers to

A.

Product Cost Plan

B.

Market Segmentation

C.

Product Life Cycle

D.

Product Price Policy

 
 

Option: C

Explanation :

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58:  

The most structured marketing problems are likely to be those dealing with

A.

Product

B.

Promotion

C.

Place

D.

Price

 
 

Option: C

Explanation :

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59:  

Internet Marketing does not deal

A.

Advertising

B.

Interactive Marketing

C.

E-mail Marketing and Web advertising

D.

Display Advertising

 
 

Option: D

Explanation :

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60:  

Internal marketing environment includes

(i) Employees

(ii) Markets

(iii) Service provider

(iv) Local shareholder

(v) Consumer

A.

i, ii and iii

B.

i, iii and iv

C.

ii, iii and iv

D.

ii, iv and v

 
 

Option: A

Explanation :

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