Classical

Marketing Management - Marketing Management Questions

6:  

Which of the following is not factors of the demand variable, according to Philip Kotler?

A.

Environment Variable

B.

Competition Variable

C.

Customer Variable

D.

All of the above

 
 

Option: A

Explanation :


7:  

Which of the following is not controllable variable of marketing management?

A.

Competitive Environment

B.

Technological Environment

C.

Science Environment

D.

Economic Environment

 
 

Option: D

Explanation :


8:  

The marketing concerns requires both fixed capital and

A.

Working Capital

B.

Long-term Capital

C.

Share Capital

D.

Flexible Capital

 
 

Option: A

Explanation :


9:  

Match the following

List-I (Bases of Segmenting Industrial Markets)     List-II (Factors)

(a) Physical                                                                     1. Size of Industry

(b) Operational                                                               2. Logistic Policy

(c) Purchases                                                                  3. Lobby Status

(d) Situational                                                                 4. Specific Order

                                                5. Risk Factor

A.

Codes:

(a) (b) (c) (d)

1    2    3    4

B.

Codes:

(a) (b) (c) (d)

4    5    1    2

C.

Codes:

(a) (b) (c) (d)

2    3    1    4

D.

Codes:

(a) (b) (c) (d)

4    5    1    2

 
 

Option: A

Explanation :


10:  

Promotion mix is the particular combination of promotional tools used by a company to _____ with its audiences.

A.

Communicate

B.

Help

C.

Purchasing Decision

D.

Plan

 
 

Option: A

Explanation :




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  • Marketing Management objective type questions answers can be used in the preparation of ugc net commerce exams.
  • Marketing Management multiple choice questions answers can be used to gain a credit score in various undergraduate and post graduate commerce courses like B com and Mcom
  • This section can also be used by  Environment students for improving their knowledge in Marketing Management.
  • These mcq can also be used by any student of XI or XII standard who has opted to study commerce to increase his knowledge in Marketing Management.