Classical

Marketing Management - Marketing Management Questions

6:  

Which of the following is not factors of the demand variable, according to Philip Kotler?

A.

Environment Variable

B.

Competition Variable

C.

Customer Variable

D.

All of the above

 
 

Option: D

Explanation :

According to Dr. Philip Kotler, “Demand variables are the factors which affect Industry and company sales.” Hence, the demand variables are broadly classified into two parts:

a) Controllable and

b) Uncontrollable.

Controllable Demand Variables These variables can be controlled by the business enterprise itself. These variables are price of product, quality of product and channels of distribution. Uncontrollable Demand Variables These variables affect the demand of the product of the company. They cannot be controlled by the business enterprise. These factors are:-

  1. Consumer variables include the factors relating to the behavior of consumers (or customers) such as the nature of consumers, their behavior, needs, income and numbers, etc.
  2. Competitive Variables are the factors which relate to the situation of competition, number of competitors and the policies adopted by the competitors.
  3. Environmental variables are the variables which include economical, social and political conditions of the country.
     


7:  

Which of the following is not controllable variable of marketing management?

A.

Competitive Environment

B.

Technological Environment

C.

Science Environment

D.

Economic Environment

 
 

Option: D

Explanation :


8:  

The marketing concerns requires both fixed capital and

A.

Working Capital

B.

Long-term Capital

C.

Share Capital

D.

Flexible Capital

 
 

Option: A

Explanation :


9:  

Match the following

List-I (Bases of Segmenting Industrial Markets)     List-II (Factors)

(a) Physical                                                                     1. Size of Industry

(b) Operational                                                               2. Logistic Policy

(c) Purchases                                                                  3. Lobby Status

(d) Situational                                                                 4. Specific Order

                                                5. Risk Factor

A.

Codes:

(a) (b) (c) (d)

1    2    3    4

B.

Codes:

(a) (b) (c) (d)

4    5    1    2

C.

Codes:

(a) (b) (c) (d)

2    3    1    4

D.

Codes:

(a) (b) (c) (d)

4    5    1    2

 
 

Option: A

Explanation :


10:  

Promotion mix is the particular combination of promotional tools used by a company to _____ with its audiences.

A.

Communicate

B.

Help

C.

Purchasing Decision

D.

Plan

 
 

Option: A

Explanation :




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  • Marketing Management objective type questions answers can be used in the preparation of ugc net commerce exams.
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  • This section can also be used by  Environment students for improving their knowledge in Marketing Management.
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