Classical

Marketing Management - Marketing Management Questions

21:  

Match the following

List-I (Thinkers)               List-II (Contribution)

(a) Mason and Rath        1. Marketing and Distribution

(b) Condiff and still        2. Basic Marketing

(c) William J. Stanton     3. Fundamental Marketing

(d) James Stephenson    4. Principles and Practice of Commerce

                                        5. Costing

A.

Codes:

(a) (b) (c) (d)

1    2    4    3

B.

Codes:

(a) (b) (c) (d)

1    2    3    4

C.

Codes:

(a) (b) (c) (d)

2    1    3    4

D.

Codes:

(a) (b) (c) (d)

3    1    2    4

 
 

Option: B

Explanation :

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22:  

Philosophy of marketing

(i) Product oriented marketing

(ii) Production oriented marketing

(iii) Sale oriented marketing

(iv) Customer oriented marketing

(v) Social marketing

(vi) Green marketing

A.

i, ii, iii and iv

B.

ii, iii, iv and v

C.

iii, iv, v and vi

D.

All of the above

 
 

Option: D

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23:  

Brand concept not includes

A.

Digital marketing

B.

Brand name

C.

Brand identity and value

D.

Brand personality

 
 

Option: A

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24:  

Which research includes all types of researchers into human motives when it refers to qualitative research designed to uncover the consumer's subconsciousness or hidden motivations?

A.

Motivational Research

B.

Marketing Research

C.

Managerial Research

D.

Price Research

 
 

Option: A

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25:  

Marketing segmentations division of market into separate homogeneous group of customer on the basis of

(i) Geographical variables

(ii) Demographic factors

(iii) Psychographic factors

(iv) Behavioural basis

A.

i, ii and iii

B.

i, ii, and iv

C.

ii, iii and iv

D.

All of these

 
 

Option: D

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