Classical

Marketing Management - Marketing Management Questions

36:  

False and mishandling claims vulgarity in advertisement do not match with

A.

Aggressive advertising

B.

Ethics in advertising

C.

Mass level of advertising

D.

Sales promotion

 
 

Option: B

Explanation :

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preeti said: (2:15am on Wednesday 8th June 2016)
Ethics in advertising

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37:  

Marketing is

A.

Essential an operational and purposive pursuit

B.

A cost of service

C.

A cost of product

D.

An expenses

 
 

Option: A

Explanation :

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38:  

Which is the basic form of Innovation?

A.

Introduction of novel production process

B.

Improvement and development of existing process

C.

Improvement and development of existing firm

D.

All of the above

 
 

Option: D

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39:  

Match the following

          List-I                                 List-II

(Marketing Sub-plans)      (Variables)

(a) Baseline Research     1. Customer Service

(b) Technical Plan           2. Packaging

(c) Organisational           3. Regulation Plan

(d) Contingency              4. Risk Management Plan

                                                5. Tax
 

A.

Codes:

(a) (b) (c) (d)

1    2    3    4

B.

Codes:

(a) (b) (c) (d)

2    3    1    4

C.

Codes:

(a) (b) (c) (d)

1    3    2    4

D.

Codes:

(a) (b) (c) (d)

4    2    3    1

 
 

Option: A

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40:  

A method for achieving maximum market response from limited marketing resources by reorganizing differences in the response characteristics of various part of the market is known as

A.

Market targeting

B.

Market positioning

C.

Market segmentation

D.

Market strategy

 
 

Option: C

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