Classical

Marketing Management - Marketing Management Questions

16:  

The marketing manager have to carry out their responsibilities integrating all these factors in the management

A.

Process

B.

Objective

C.

Goals

D.

Opportunity

 
 

Option: A

Explanation :


17:  

Sales Promotion includes

A.

Publicity

B.

Sales Promotion and Personal Selling

C.

Advertising

D.

All of the above

 
 

Option: D

Explanation :


18:  

Which of the following point is responsibility for effective market segmentation?

A.

Measurability

B.

Easy & accessibility

C.

Substantiality

D.

All of the above

 
 

Option: D

Explanation :


19:  

Match the following

List-I (P's of Marketing)   List-II (Elements)

(a) Product                            1. Warranty

(b) Price                                2. Credit Facility

(c) Promotion                        3. Personal Selling

(d) Place (Distribution)         4. Factory Location

                                                       5. Marketing

A.

Codes:

(a) (b) (c) (d)

1    2    3    4

B.

Codes:

(a) (b) (c) (d)

4    3    2    1

C.

Codes:

(a) (b) (c) (d)

3    1    2    4

D.

Codes:

(a) (b) (c) (d)

2    1    3    4

 
 

Option: A

Explanation :


20:  

Marketing Process involves

A.

Product

B.

Demand Flow

C.

Human Needs

D.

All of these

 
 

Option: D

Explanation :




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