The marketing manager have to carry out their responsibilities integrating all these factors in the management
| A. | Process |
| B. | Objective |
| C. | Goals |
| D. | Opportunity |
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Option: A Explanation : Click on Discuss to view users comments. |
Sales promotion includes all promotional activities other than advertising, personal selling and
| A. | Publicity |
| B. | Advertisement. |
| C. | Production. |
| D. | Coupon |
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Option: A Explanation : Click on Discuss to view users comments. |
Which of the following point is responsibility for effective market segmentation?
| A. | Measurability |
| B. | Easy & accessibility |
| C. | Substantiality |
| D. | All of the above |
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Option: D Explanation : Click on Discuss to view users comments. |
Match the following
List-I (P's of Marketing) List-II (Elements)
(a) Product 1. Warranty
(b) Price 2. Credit Facility
(c) Promotion 3. Personal Selling
(d) Place (Distribution) 4. Factory Location
5. Marketing
| A. | Codes: (a) (b) (c) (d) 1 2 3 4 |
| B. | Codes: (a) (b) (c) (d) 4 3 2 1 |
| C. | Codes: (a) (b) (c) (d) 3 1 2 4 |
| D. | Codes: (a) (b) (c) (d) 2 1 3 4 |
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Option: A Explanation : Click on Discuss to view users comments. |
