Classical

Marketing Management - Marketing Management Questions

51:  

Marketing research data is gathered by

A.

Observation

B.

In-depth interviews

C.

Controlled experiment

D.

All of the above

 
 

Option: D

Explanation :

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52:  

Element of promotion mix

(i) Personal selling

(ii) Sales promotion

(iii) Public relations

(iv) Direct mail

(v) Trade fairs and exhibitions

(vi) Advertising

A.

i, ii, iii and iv

B.

ii, i, iv and v

C.

iii, iv, v and vi

D.

All of the above

 
 

Option: D

Explanation :

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53:  

Assertion (A). Marketing occupies an important position in the organisation.

Reason (R). Marketing is the function of business concerned with creation of a consumer.

A.

Assertion (A) and Reason (R) both are true.

B.

Assertion (A) is true but Reason (R) is not true

C.

Assertion (A) is not true but Reason (R) is true

D.

Assertion (A) and Reason (R) both are untrue.

 
 

Option: A

Explanation :

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54:  

A market segment should be

(i) Measurable     (ii) Durable

(iii) Sizeable        (iv) Accessible

(v) Profitable

 

A.

i and v

B.

ii and iii

C.

i, ii and iv

D.

All of these

 
 

Option: D

Explanation :

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55:  

Micro marketing environment include

(i) Suppliers

(ii) Consumer

(iii) Service provider

(iv) Local share holder

A.

i and ii

B.

i, ii and iii

C.

i, ii and iv

D.

ii, iii and iv

 
 

Option: C

Explanation :

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