Strategic Management and Marketing - Marketing Strategy MCQ

6. The four Ps represent the sellers' view of the marketing tools available for influencing buyers. From a buyer's point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers' four Ps correspond to the customers' four Cs. The four Cs are ________.

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7. Which concept of marketing is product-oriented?

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8. According to the simple five-step model of the marketing process, a company needs to _____ before designing a customer-driven marketing strategy.

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9. The factors that guide a marketer's decision in selecting a promotion mix which are

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10. Which is the first P's of Marketing mix as per 'Mc Carthy'?

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