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6. The four Ps represent the sellers' view of the marketing tools available for influencing buyers. From a buyer's point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers' four Ps correspond to the customers' four Cs. The four Cs are ________.
customer focus, cost, convenience, and communication
customer solution, customer cost, convenience, and communication
convenience, control, competition, and cost
competition, cost, convenience, and communication
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7. Which concept of marketing is product-oriented?
Old concept of marketing
Entity concept of business
Modern concept of marketing
All of the above
8. According to the simple five-step model of the marketing process, a company needs to _____ before designing a customer-driven marketing strategy.
Determine how to deliver superior value
Understand the marketplace and customer needs and wants
Construct key components of a marketing program
Build profitable relationships with customers
9. The factors that guide a marketer's decision in selecting a promotion mix which are
Buyer readiness stage
Overall marketing strategy
Nature or the Product Market
10. Which is the first P's of Marketing mix as per 'Mc Carthy'?
Product
Promotion
Price
Place
Who can benefit –
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