The four Ps represent the sellers' view of the marketing tools available for influencing buyers. From a buyer's point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers' four Ps correspond to the customers' four Cs. The four Cs are ________.
| A. | customer focus, cost, convenience, and communication |
| B. | customer solution, customer cost, convenience, and communication |
| C. | convenience, control, competition, and cost |
| D. | competition, cost, convenience, and communication |
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Option: B Explanation : Click on Discuss to view users comments. |
Which concept of marketing is product-oriented?
| A. | Old concept of marketing |
| B. | Entity concept of business |
| C. | Modern concept of marketing |
| D. | All of the above |
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Option: A Explanation : Click on Discuss to view users comments. |
According to the simple five-step model of the marketing process, a company needs to _____ before designing a customer-driven marketing strategy.
| A. | Determine how to deliver superior value |
| B. | Understand the marketplace and customer needs and wants |
| C. | Construct key components of a marketing program |
| D. | Build profitable relationships with customers |
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Option: B Explanation : Click on Discuss to view users comments. |
