Marketing Environment - Marketing Environment Multiple Choice Questions

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16:  

Promotion mix is the particular combination of promotional tools used by a company to _______ with its audiences.

A.	Communicate
B.	Help
C.	Purchasing Decision
D.	Plan
	Answer Report Discuss
	Option: A Explanation : Click on Discuss to view users comments. Write your comments here: Updating your Comments.. Updating your Comments..

17:  

Market control process consists

A.	Formation of Performance standards
B.	Performance Appraisal
C.	Correcting Deviations
D.	All of the above
	Answer Report Discuss
	Option: D Explanation : Click on Discuss to view users comments. Write your comments here: Updating your Comments.. Updating your Comments..

18:  

In marketing 'SEM' means

A.	Search-Engine-Marketing
B.	Strategy-Engine-Money
C.	Sales-Engine-Management
D.	Sales-even-Money
	Answer Report Discuss
	Option: A Explanation : Click on Discuss to view users comments. Write your comments here: Updating your Comments.. Updating your Comments..

19:  

Greater consumer control means that companies must rely more on marketing by ________ than by ________.

A.	socialization; information
B.	producing; selling
C.	interruption; involvement
D.	interaction; intrusion
	Answer Report Discuss
	Option: D Explanation : Click on Discuss to view users comments. Write your comments here: Updating your Comments.. Updating your Comments..

20:  

When an airline goes after a "share of travel" from its customers, it is attempting to increase ________.

A.	customer lifetime value
B.	customer loyalty
C.	customer ownership
D.	share of customer
	Answer Report Discuss
	Option: D Explanation : Click on Discuss to view users comments. Write your comments here: Updating your Comments.. Updating your Comments..

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