Market-oriented consists
| A. | Highlights the factor that influence customers buying decisions |
| B. | Promotes results of market research and research and development investment |
| C. | Diagnosis and interprets the strategy, assumption, cost structure and objectives of major components |
| D. | All of the above |
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Option: D Explanation : Click on Discuss to view users comments. |
Which of the following reflects the marketing concept philosophy?
| A. | "We build them so you can buy them." |
| B. | "When it's profits versus customers' needs, profits will always win out." |
| C. | "We're in the business of making and selling superior products." |
| D. | "We don't have a marketing department, we have a customer department." |
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Option: D Explanation : Click on Discuss to view users comments. |
Which one of the step is not included under the step of marketing programming process?
| A. | Developing the marketing mix |
| B. | Selection of market targets |
| C. | Setting objectives |
| D. | Market response |
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Option: D Explanation : Click on Discuss to view users comments. |
